Section 01 of 07
Project Overview
Please fill out every section below. The more detail you provide, the more accurately we can map your brand and content into the template before anything is built.
e.g. Cloudis, Flowis, Fundis
e.g. Early-stage SaaS founders, property managers, investment firms
e.g. Generate leads, drive demo bookings, showcase portfolio, attract investors
Section 02 of 07
Branding
Please fill out every section below. The more detail you provide, the more accurately we can map your brand and content into the template before anything is built.
Please provide a link to your logo file. SVG format is strongly recommended. PNG is also accepted. If you have both a horizontal and a stacked version, please share both.
Share your brand colors with hex codes below, or paste a link to your brand guidelines document.
Share your brand fonts if you have them. You can share a Google Fonts link or attach font files (TTF or OTF). If you don’t have specific fonts, describe the style — e.g. clean and modern, editorial, bold and confident.
Section 03 of 07
Site Structure
List all the pages you want on your website. You can reference the pages included in your template via the live preview.
List all pages, one per line. Use indentation to show sub-pages.
Section 04 of 07
Navigation
List the pages you want to show in the top navigation menu, in order.
e.g. Home, Features, Pricing, Blog, Contact
Section 05 of 07
Content
Please provide the copy and images for each page of your website. We will map your content into the template design in Figma so you can review it before anything moves into Webflow.
For each page, provide all written copy, images, and any layout notes. You can share a Google Doc, Miro board, Notion page, or any other format.
Please share a link to your image folder (Google Drive, Dropbox, WeTransfer, etc.)
Tone of voice preferences, sections to remove, layout notes, etc.
Section 06 of 07
SEO
We will set up basic on-page SEO for your website. To do this we need a few key details.
The primary phrase you want your website to rank for in Google. Think about what your ideal customer would type to find your business. Example: venture capital firm London, construction company Chicago.
Related phrases that support your main search query.
A 1-2 sentence description of your business for search results. If you don’t have one, we will write it based on your content.
Section 07 of 07
Anything Else
Use this space for anything not covered above.
Tools you want connected to your site — e.g. HubSpot, Mailchimp, Calendly, Stripe, Intercom. Note: integrations are included in Premium only, not Pro.
If you need your site in more than one language, let us know which ones.
If you need pages beyond what the template includes, describe them here. Note: additional pages are included in Premium only.
Brief complete
Your brief is ready.
Download your brief as a PDF and email it to hello@loonis.co. We’ll come back to you within 1 business day with your scope, timeline, and next steps.